An E-commerce site designed to sell products and educate RxTOOLKIT® clients about label use in clinical pharmacy.
We began by creating a “sister” identity to the main RxTOOLKIT brand and worked closely with the client to develop the educational and marketing copy. We built a CMS site that’s easily maintained including an online shop in which to sell label templates, paper stock, and other items. The site is fully responsive and SEO optimized. We also provide ongoing admin support including customer assistance, managed hosting, and updates.
We created custom graphics and worked with them to create engaging content including promo videos to showcase their many products. The videos include soundtrack, voice-over, custom graphics and animation. We also set up and styled the RxTOOLKIT® YouTube channel. As of January 2017, their most popular video had nearly 2k views!
The result:
An authoritative website that establishes credibility, educates and expands their customer base, and provides an easy online shopping experience.
