A conceptual project developed to promote health, environmental awareness, and vegetarian eating one day a week.
We developed a concept brand that is “fresh” and friendly utilizing bright colors and a casual lowercase font. We created a series of promotional advertisements for print and web including full-page magazine ads, postcard mailers, a full-scale billboard, and an eblast. The designs and custom illustrations are colorful, whimsical, and incorporate a sense of humor.
A “fresh” and eye-catching identity combines with an amusing series of promotions to communicate vegetarian eating as fun and accessible.