A branded spotlight CMS site to showcase a singular RxTOOLKIT® product.
We began by creating the product logo with special focus on relating to the parent brand. We choose a rounded highly-legible typeface to convey the product as accessible and easy to use. We created custom illustrations for the site and promotional materials. The illustrations are casual and fun; the color choice is subdued and calming. We worked with the client to develop a marketing campaign including marketing copy and print promotions for the product.
We developed an easy to use CMS site that enables RxTOOLKIT® clients to demonstrate a prototype of their product. The site contains special sections that integrate with their product software. The site is fully responsive and SEO optimized. We also worked closely with them to develop the copy and content for the site including: pages dedicated to client education, information about the product, and interactive slideshows.
The result:
A lively test environment for a product prototype and memorable print promotions to clearly convey it’s market advantages.
