Project Development Process:
We believe the development process is a cooperative collaboration that fuses OUR creative strengths with YOUR in-depth understanding of YOUR BUSINESS.
Each project is taken through the following FOUR STAGES of development:
Stage I: Strategy, Research, and Discovery
Because effective design starts by understanding your specific objectives, we initiate the process with an in depth client interview.
We work to understand your self-image, goals, target audience, project parameters, and desired outcomes. We research your intended audiences and study the competition. We define the design problems and discover strategies for solving those problems successfully and memorably.
At this stage we will provide:
- A project proposal describing our understanding of the project’s goals and parameters;
- Detailed recommendations for the project;
- Project budget estimates and cost projections.
Stage II: Creative Exploration and Design Development
Here is where we introduce intuitive thinking into the problem-solving process. Through creative cogitation and collaborative discourse we develop ideas to visually express your core message.
Every choice, from layout and color, to type size and style, is made with your communication goals in mind. The finest ideas are chosen for development into initial concepts. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions.
At this stage we will provide:
- Strategic design concepts for evaluation;
- Refined comprehensive artwork for the chosen design direction.
Stage III: Production Management and Implementation
All the development in the world is wasted without proper execution. At this phase we will sweat the details, ensuring that every element works to support the communication goals of the project.
Once the final design is ready to produce, we work with you to create and/or gather needed text and images. We proof and refine the design, check, double-check, proof again, and prepare the project for final production. We will work closely with all vendors to ensure that your finished product meets our collective standards of excellence.
At this stage we will provide:
- Production proofs for evaluation and refinement as needed;
- Production management for the finished project;
- The finished project.
Stage IV: Outcome Evaluation
Our work isn’t finished after the project is complete. We want your feedback about how it’s working. That helps us to evaluate not only how the process went, but also what the response has been from your target audiences.