When our former client, RxTOOLKIT®, came to us looking for a platform to promote views on patient safety and showcase their life saving applications, we knew a blog would fit the bill. We created a new identity and logo, then built a CMS site with self-editing capabilities. The site is fully responsive and SEO optimized. We worked with them to create marketing copy and also assisted in creating articles for the blog.
We also set up, designed, and linked up new social media profiles to the site. We created a newsletter signup and managed their client email list(s). An automatic e-blast newsletter (sent whenever they post new content to the blog) helped them stay in touch and build their customer base. We also provided ongoing admin support including customer assistance, managed hosting, and updates.
The result:
An interactive forum that establishes credibility, authority, and positions them as leaders in the field. The blog provides a platform for expression and connects and engages them through social media channels with a growing customer base.
